What Is Customer Cloning and How Is It Used

question 103

Essay

What is customer cloning and how is it used?

Appreciate the importance of evaluating sources and evidence in psychology.

Acknowledge the contributions of foundational figures in psychology.

Understand the significance of the empirical approach in conducting psychological research.

Realize the critical role of skepticism in scientific inquiry within psychology.

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Definitions:

HRM

Human Resource Management, the strategic approach to managing employment relations which includes hiring, administration, and developing policies for working people.

Organizational Change

The process through which a company undergoes a transformation in its business processes, organizational structures, or cultural changes.

Kurt Lewin

A psychologist known for pioneering social, organizational, and applied psychology, including the change management theory involving unfreeze-change-refreeze stages.

Planned Organization Change

A deliberate and structured process designed to transform an organization's operations, strategy, or culture to improve efficiency and effectiveness.