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Table 13-1
-Refer to Table 13-1. Negative personal saving occurs when disposable personal income is
Implicit Motives
Unconscious motivations, usually measured with projective tests.
Affiliation Motive
An underlying psychological drive that influences individuals to form connections, bond with others, and seek social acceptance.
Explicit Motives
Conscious motivations, usually measured by self-report.
Affiliation Motive
A psychological drive that influences an individual's need to form or maintain positive social relationships and connections.
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