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Figure 12-3
-Refer to Figure 12-3. If the aggregate demand curve is AD1, which of the following is the most Jappropriate discretionary fiscal policy to pursue?
Cross-merchandising
A retail strategy that involves displaying or suggesting complementary products from different categories to encourage additional purchases.
Complementary Merchandising
A retail strategy that involves the sale of products or services that complement each other, aimed at increasing customer satisfaction and sales.
Sensory-based Stimuli
Elements or triggers that influence behavior or perception through the five senses: sight, sound, smell, taste, and touch.
Atmospherics
The strategic use of lighting, scent, music, and layout in a retail environment to influence consumers' buying behavior.
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