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Figure 10-3
-Refer to Figure 10-3. In equilibrium the interest rate is
Consumer Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.
Situational Influences
External factors that can affect consumer behavior and decision-making processes at specific moments in time.
Psychological Influences
The effects of psychological factors on consumers' purchasing behavior, including perceptions, attitudes, beliefs, and emotions.
Situational Influences
External factors, such as time, location, and social context, that affect consumer behavior or decision-making processes.
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