Aromas Inc

question 65

Multiple Choice

Aromas Inc., introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the brand dynamics pyramid?

• A) presence
• B) bonding
• C) relevance
• D) performance
• E) advantage

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Definitions:

Spotlight

A feature or attention focused intently on someone or something, highlighting them in a significant or prominent way.

Indirect Strategy

A communication tactic wherein the main point or objective is introduced after the provision of background information or arguments, often utilized to prepare the audience for the message.

Hostile Reaction

A negative response or opposition encountered usually as a result of an action taken or a proposal made.

Refusal Message

A communication used to inform someone that their request or proposal has been denied.