With Respect to the "Six Brand Building Blocks," ________ Describes

question 78

Multiple Choice

With respect to the "six brand building blocks," ________ describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs.

• A) brand imagery
• B) brand judgment
• C) brand resonance
• D) brand salience
• E) brand performance

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Definitions:

Fast Food

Quick-service restaurants that serve fast, convenient food which is typically high in calories and prepared in bulk ahead of time.

Niche Media

Media channels or platforms targeting a specific, segmented audience, often with specialized interests, as opposed to mass media.

Mass Media

Various forms of media, such as television, radio, newspapers, and the internet, used to communicate to large audiences.

Emotional Appeal

A marketing strategy that attempts to elicit powerful emotions from the target audience to make a connection and influence their purchasing decision.