A ________ Can Be Defined as Any Information-Bearing Experience a Customer

question 126

Multiple Choice

A ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.

• A) brand value
• B) brand personality
• C) brand trait
• D) brand character
• E) brand contact

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Definitions:

Weber's Constant

A principle in psychophysics that quantifies the smallest change in a stimulus that can be detected, stating that this change is a constant proportion of the original stimulus intensity.

Threshold

The point at which a stimulus is strong enough to be detected or to cause a response.

Difference Threshold

The smallest detectable difference between two stimuli or the minimum change in a stimulus that can be correctly perceived as differing from a reference stimulus.

Just Noticeable Difference

The minimum difference in stimulus intensity that a specific sense (like sight, hearing, taste, touch, or smell) can detect.