Which of the Following Is a Marketing Advantage of Strong

question 61

Multiple Choice

Which of the following is a marketing advantage of strong brands?

• A) no vulnerability to marketing crises
• B) more elastic consumer response to price increases
• C) guaranteed profits
• D) additional brand extension opportunities
• E) more inelastic consumer response to price decreases

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Definitions:

Profit Maximization

The process or strategy where a firm adjusts its production to achieve the highest possible profit.

Capital

Financial assets or the financial value of assets, such as funds held in deposit accounts, as well as the physical factors of production including machinery, buildings, and land.

Labor

The contribution of human physical and mental energies in the fabrication of goods and the supply of services.

Technological Change

The development and application of new processes, tools, and machines, leading to more efficient production methods.