According to Brand Asset Valuator Model, Declining Brands Show ________

question 120

Multiple Choice

According to brand asset valuator model, declining brands show ________.

• A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
• B) high relevance-appropriateness of brand's appeal-a lower level of energy and differentiation, and even lower knowledge
• C) high levels on energy, differentiation, relevance, knowledge, and esteem
• D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
• E) high knowledge-evidence of past performance-a lower level of esteem, and even lower relevance, energy, and differentiation

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Definitions:

Procedures for Incorporation

The standardized legal steps and requirements followed to legally form and register a corporation with the state or appropriate authority.

Challenge

A call to engage in a competition or contest.

Corporation

A legal entity separate from its owners, offering limited liability to its shareholders and able to own property and sign contracts.

Close Corporation

A corporation whose shareholders are limited to a small group of persons, often family members.