A Parent Brand That Is Associated with Multiple Products Through

question 32

Multiple Choice

A parent brand that is associated with multiple products through brand extensions is also called a(n) ________.

• A) category brand
• B) subbrand
• C) extension brand
• D) family brand
• E) line brand

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Definitions:

Cross-sectional

A type of study or analysis that examines a population or a specific subset at a single point in time, allowing researchers to analyze data from a population at a specific time.

Naturalistic Observation

A research method in which subjects are observed in their natural environment without any manipulation by the researcher, used to study behavior in a real-world setting.

Longitudinal

A type of study or research that follows the same subjects over a period of time.

Attachment

A deep and enduring emotional bond that connects one person to another across time and space, often discussed in the context of child development theories.