A Major Advantage of a ________ Strategy Is That the Company

question 130

Multiple Choice

A major advantage of a ________ strategy is that the company does not tie its reputation to the product.

• A) blanket family name
• B) licensing
• C) separate family brand name
• D) category extension
• E) brand revitalization

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Definitions:

Seek Out Information

The proactive behavior of searching or inquiring for data, facts, or insights to satisfy curiosity or make informed decisions.

Successful Socialization

The effective integration of individuals into an organization or culture, where they learn and accept its values, norms, and practices.

Socialization Program

Planned programs designed to integrate individuals into new roles by acquainting them with the values, norms, and required behaviors of a specific society or organization.

Socialization Tactics

The methods used by an organization to integrate new employees into its culture and acquaint them with its values, norms, and expected behaviors.