If a Brand Element Has the Characteristic of Being Memorable

question 15

True/False

If a brand element has the characteristic of being memorable, the brand is credible and suggestive of the type of person who might use the brand.

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Definitions:

Disclosed Information

Any details or data revealed or made known to others that were previously private or confidential.

Double-Barreled

This term describes questions or statements that tackle more than one issue at a time, making them difficult to answer or assess accurately.

Evaluative

Pertaining to the appraisal or assessment of the value, significance, or status of a subject.

Descriptive

Pertaining to observations and analyses that aim to summarize and describe the characteristics of a dataset without making inferences or predictions.