When Honda Expanded Its Brand into Such Areas as Automobiles

question 117

True/False

When Honda expanded its brand into such areas as automobiles, snow blowers, and marine engines, it was pursuing a strategy called line extension.

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Definitions:

Control Theory

The theory that an individual’s tendency to engage in deviant behavior is influenced by his or her ties to other persons. There are four components of such ties: attachment, commitment, involvement, and belief.

Involvement

The degree of interest and engagement that an individual or group has in a particular activity or situation.

Social Life

The part of an individual's time that is spent engaging with others in the community or society, participating in social activities, and building relationships.

Opportunity Structure

An environment in which an individual has opportunities to enact a role, which usually requires the assistance of those in complementary roles.