Nichepro Technologies, Who Were Mainly into Producing Personal Computers and Laptops

question 54

Essay

Nichepro Technologies, who were mainly into producing personal computers and laptops, have now decided to produce Nichepro health care products. Explain the branding strategy advocated by the company.

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Definitions:

Strategic Planning

The process of defining an organization's direction, making decisions on allocating its resources to pursue this strategy, and setting goals based on long-term objectives.

360-degree Reviews

A feedback mechanism where an employee's performance is evaluated by a comprehensive group including supervisors, peers, subordinates, and sometimes clients.

HR Policies

The formal rules and guidelines that businesses put in place to hire, train, assess, and reward the members of their workforce.

Senior Managers

Top-level executives responsible for overseeing the management and strategic direction of an organization.