Kellogg's Uses Its Corporate Brand Name with Its Individual Product

question 111

Essay

Kellogg's uses its corporate brand name with its individual product brands as with Kellogg's rice krispies, Kellogg's raisin bran, and Kellogg's corn flakes. Which branding strategy is being used by the company?

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Definitions:

Core Capabilities

Fundamental strengths and abilities that are central to an organization's identity and provide the foundational advantage in its operations and strategy.

Technological Innovation

The introduction of new technologies or methods that significantly improve products, processes, or services.

Product Development

The process of creating a new product or improving existing products to meet customer needs or market demands.

Trend Analysis

The practice of collecting information and attempting to spot a pattern, often used in financial markets, research, and project planning.