Figure 7-1 -Refer to Figure 7-1. What Could Have Caused a Movement

question 116

Multiple Choice

Figure 7-1
-Refer to Figure 7-1. What could have caused a movement from point A to point D?

• A) Technological advancement
• B) An increase in the inflation rate
• C) An increase in household wealth
• D) A recession in foreign countries

---

Definitions:

Unsought Products

Items that consumers do not normally think of buying or do not know exist until they are brought to their attention through advertising or word-of-mouth.

Promotion Strategies

Various marketing techniques used to increase consumer awareness of a product or service to stimulate sales and create brand loyalty.

Generating Awareness

The process of making potential customers conscious of a product, service, or brand through marketing and promotional activities.

Unsought Product

A type of product that consumers do not actively seek out to buy, often requiring significant marketing efforts.