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Figure 7-2
-Refer to Figure 7-2. Based on the figure, we can conclude that
Market Segment Differences
Refers to the distinct variations and characteristics that distinguish one market segment from another, allowing businesses to tailor their strategies.
Mass Marketers
Companies or entities that target large, broad markets with their products or services, often using mass media for promotion.
Target Markets
A specific group of consumers at which a company aims its products and services.
Portfolio Analysis
Portfolio analysis is the process of evaluating and managing a collection of investments, assets, or business units to optimize performance and align with strategic goals.
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