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According to the textbook, economics is a:
Strategy Development
The process of planning and organizing a series of actions or tactics to achieve a long-term goal or overall objective.
Negative Announcements
Communications that convey unfavorable news, decisions, or changes, often requiring careful wording to minimize negative reactions.
Goodwill
An intangible asset that represents the value of a company's brand name, solid customer base, good customer relations, good employee relations, and any patents or proprietary technology.
Buffer
A means of cushioning, isolating, or protecting; often used in the context of absorbing shocks or smoothing out fluctuations.
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