Provide the Major Sources of External New-Product Ideas and Explain

question 99

Essay

Provide the major sources of external new-product ideas and explain why these sources offer advantages over internal sources.

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Definitions:

Studying

The act of applying one's mind purposefully to the acquisition of knowledge or understanding of a subject.

Entity Theorists

Those who believe that traits are fixed, stable things (entities) and thus people should not be expected to change.

Incremental Theorists

Those who believe that traits are subject to change and improvement.

Learned Helplessness

Belief that one’s actions will not bring about desired outcomes, leading one to give up and quit trying.