Why Are Customers Often Considered the Most Important Sources of New

question 23

Multiple Choice

Why are customers often considered the most important sources of new product ideas?

• A) Customers are close to the market and can pass along information about problems and new product possibilities.
• B) The company can analyze customer questions and complaints to find new products that better solve consumer problems.
• C) Customers buy competing new products, take them apart to see how they work, analyze sales, and then decide to purchase.
• D) Customers review the sales, costs, and profit projections for a new product to find out whether the product satisfies the company's objectives.
• E) Customers estimate the minimum and maximum sales to assess the range of risk.

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Definitions:

Sugar Pills

Placebo tablets made of sugar and other inert substances, used in clinical trials to test the effectiveness of medications.

Placebo Effects

Positive changes in a patient's condition after receiving a treatment with no therapeutic effect, attributed to the individual's belief in the treatment's efficacy.

Physical Disorders

Medical conditions primarily affecting the body's structure or function, not primarily due to mental health issues.

Psychological Disorders

Mental disorders or illnesses that affect an individual's thinking, feeling, mood, or behavior, and can be chronic or episodic in nature.