A Product Idea Is ________

question 9

Multiple Choice

A product idea is ________.

• A) the way consumers perceive an actual or potential product
• B) the knowledge and awareness of a product among consumers
• C) a possible product that the company can see itself offering to the market
• D) a detailed version of the new product idea stated in meaningful consumer terms
• E) the testing of new product concepts with groups of target consumers

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Definitions:

Belief in a Just World

The psychological concept suggesting that individuals have a deep-seated need to believe that the world is fundamentally fair, leading to rationalizations of suffering and injustice.

Autistic Child

A child who has Autism Spectrum Disorder, a developmental disorder characterized by challenges with social interaction, communication, and by restricted and repetitive behavior.

Imminent Bomb Threat

A situation where there is an immediate and credible indication or warning that a bomb is likely to be detonated.

Ambulance

A vehicle specifically designed and equipped for transporting sick or injured people to a medical facility.