An Attractive Product Idea Must Be Developed into a ________

question 130

Multiple Choice

An attractive product idea must be developed into a ________.

• A) concept alternative
• B) product concept
• C) brand personality
• D) brand placement
• E) product strategy

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Definitions:

Person's Perception

The subjective process through which individuals interpret sensory stimuli to form their own understanding of the world.

Drive Theory

A psychological theory suggesting that motivation is a result of biological drives that require satisfaction.

Pull Theories

Theories that propose mechanisms or reasons why people are "pulled" towards certain behaviors or actions, often used in migration studies or motivational psychology.

Expectancy-value Theory

A theory which states that the motivation to engage in a behavior is determined by the expected outcomes and the value of those outcomes to the individual.