Which of the Following Stages in the New-Product Development Would

question 129

Multiple Choice

Which of the following stages in the new-product development would a firm engage itself in immediately after the completion of concept testing?

• A) idea screening
• B) marketing strategy development
• C) business analysis
• D) product development
• E) idea generation

---

Definitions:

Agreement

A mutual arrangement, contract, or understanding between two or more parties, usually legally binding.

Undisclosed Principal

A person who remains unknown to a third party while being represented by an agent in a transaction or agreement.

Disclosed Principal

A principal whose identity is known to the third party at the time a contract is entered into by the agent on behalf of the principal.

Partially Disclosed Principal

A principal whose identity is unknown by a third party, but the third party knows that the agent is or may be acting for a principal at the time the agent and the third party form a contract.