P&G Introduced Its Duncan Hines Ready-To-Spread Frosting in a Small

question 108

Multiple Choice

P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new product development process before P&G could.

• A) commercialization
• B) co-marketing
• C) idea generation
• D) idea screening
• E) simulation

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Definitions:

External

Relating to, situated on, or coming from outside a particular place or entity.

Achievement Motivation

The drive or urge to attain a goal or a standard of excellence, often related to the persistence and effort people put into tasks to meet personal and societal criteria of success.

David McClelland

is known for his work on achievement motivation, including the theory that people are motivated by the need for achievement, power, and affiliation.

Need Achievement Theory

A psychological theory that explores motivation and focuses on how an individual's need for achievement influences their behavior and performance.