________ Are Consumer Products and Services That Customers Usually Buy

question 42

Multiple Choice

________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

• A) Unsought products
• B) Capital items
• C) Shopping products
• D) Convenience products
• E) Supplies and repair services

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Definitions:

Emergent Norm Theory

Emergent Norm Theory is a sociological theory that explains how new social norms can emerge spontaneously in crowds or groups, influencing members' behavior during events like riots or disasters.

Contagion Theory

A social theory that suggests ideas, attitudes, and behaviors can spread through populations as if they were infectious diseases.

New Social Movements

Collective actions that emerged from the 1960s onwards, focusing on issues like environmentalism, human rights, and social justice, differing from traditional movements by their network structures and cultural emphases.

Global Focus

An approach or perspective that emphasizes consideration of issues, ideas, and actions on an international scale.