________ Refers to Freedom from Defects and Consistency in Delivering

question 39

Multiple Choice

________ refers to freedom from defects and consistency in delivering a targeted level of performance.

• A) Performance quality
• B) Product style
• C) Branding
• D) Conformance quality
• E) Product design

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Definitions:

Personal Selling

A marketing process which involves face-to-face communication between salespeople and prospective buyers to promote and sell products or services.

Paid Personal Communication

A marketing strategy involving direct payment for personalized communication efforts, such as targeted email campaigns or sponsored social media posts.

Distribution Options

The various methods or channels a company can use to deliver its products or services to customers, such as direct selling, online sales, or through retail partners.

Structural Options

Structural options pertain to the various organizational configurations a business can adopt to achieve its strategic objectives, including divisions based on product, geography, or function.