Which of the Following Is an Advantage Offered by Co-Branding

question 141

Multiple Choice

Which of the following is an advantage offered by co-branding?

• A) Manufacturers do not have to invest in creating their own brand names with co-branding.
• B) Co-branding allows retailers to sell exclusive products that cannot be purchased from competitors.
• C) Co-branding allows a company to expand its existing brand into a category it might otherwise have difficulty entering alone.
• D) Co-branding dilutes brand equity and increases the appeal of store brands.
• E) Co-branding does not involve complex legal contracts and licenses.

---

Definitions:

Units

A measurement for quantifying or expressing the amount of a product, service, or resource, used for purchasing, production, or accounting purposes.

Lease Cost

The expense incurred from leasing assets, such as machinery or office space, typically involving periodic payments.

Units

A measure of quantity, often used in production and inventory to describe the number of individual items.

Step-Variable Cost

Costs that change in identifiable steps with changes in activity, increasing with each step rather than continuously.