Which of the Following Strategies Involves Weeding Out Weaker Brands

question 76

Multiple Choice

Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?

• A) megabrand strategies
• B) niche marketing strategies
• C) social marketing strategies
• D) co-branding
• E) licensing

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Definitions:

Instructive Format

A method of presenting information designed to teach or guide the audience through content or procedures.

Hierarchy

Hierarchy is a system in which members of an organization or society are ranked according to relative status or authority.

Consistency

The quality of maintaining uniformity, coherence, and reliability in actions, processes, or results over time.

Editing

The process of reviewing, correcting, and preparing written or multimedia material for publication or presentation.