Briefly Explain the Concept of Brand Equity

question 142

Essay

Briefly explain the concept of brand equity.

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Definitions:

Organizational Grapevine

An informal communication network within an organization, often responsible for the spread of rumors, gossip, and unofficial information.

Public Web Sites

Websites accessible by the general public, providing information, resources, or services without restricting access.

Corporate Grapevine

Informal communication network within a business that is not officially sanctioned by the organization.

Emotional Contagion

The phenomenon where emotions are transferred from one person to another, either consciously or unconsciously.