An American Cola-Manufacturing Company That Primarily Targets Rebellious and Adventurous

question 53

Multiple Choice

An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation.

• A) occasion segmentation
• B) geographic segmentation
• C) income segmentation
• D) benefit segmentation
• E) psychographic segmentation

---

Definitions:

Ethical Companies

Businesses that operate in a manner that is considered morally right, adhering to principles of fairness, honesty, and respect for individuals and the environment.

U.S. Large-Cap Index

A stock market index that measures the performance of large capitalization stocks in the United States.

Profitability

The degree to which a company or activity yields profit or financial gain, often measured over a specific period.

NAFTA

The North American Free Trade Agreement, a treaty among the United States, Canada, and Mexico to lower trade barriers and promote economic cooperation.