________ Tailors Brands and Promotions to the Needs and Wants

question 38

Multiple Choice

________ tailors brands and promotions to the needs and wants of regional customer groups, such as cities, neighborhoods, and even specific stores.

• A) Undifferentiated marketing
• B) Differentiated marketing
• C) Niche marketing
• D) Local marketing
• E) Individual marketing

---

Definitions:

Present Value

The present worth of a future sum of money or series of cash flows, when discounted at a specific rate of interest.

Coupon Payment

The interest payment made to the bondholders by the issuer of the bond.

Term to Maturity

Term to Maturity is the remaining time until a debt instrument, such as a bond, reaches its due date and the principal must be repaid.

Debentures

Long-term securities issued by companies to borrow money, often with a fixed rate of interest.