Examlex
________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
Posttesting Advertising Copy
The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.
Limited-service Advertising Agencies
Agencies that offer selected advertising services without the full suite of marketing and strategy planning.
Full-service Advertising Agencies
Agencies that provide a complete range of advertising-related services, including research, design, branding, digital marketing, and public relations, to clients.
In-house Agencies
An internal division of a company that performs the same functions as external advertising or creative agencies.
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