Calypso Motors Recently Rolled Out Its Hatchback, Proteus

question 116

Multiple Choice

Calypso Motors recently rolled out its hatchback, Proteus. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car. Calypso Motors is confident that Proteus will appeal to both sport scar enthusiasts as well as the luxury segment. Which of the following types of market segmentation is evident here?

• A) gender segmentation
• B) income segmentation
• C) benefit segmentation
• D) geographic segmentation
• E) age and life-cycle segmentation

Identify the enforceability of promises and modifications in preexisting contracts.

Analyze the legal effect of an illusory promise and gratuitous promises in contract law.

Explain the importance of legal detriment and legal benefit in the context of enforceable contracts.

Understand the role and application of promissory estoppel in contract law.

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Definitions:

Customer Interest

The level of curiosity or concern that prospective buyers show towards a product or service, often a critical factor in marketing and sales strategies.

Advertising

The act of promoting products, services, or brands through various forms of media to inform, persuade, or remind consumers.

Promotional Activities

Promotional activities are marketing efforts designed to inform, persuade or remind target audiences about a product, service, or brand.

Decrease Retailer Prices

A reduction in the amount charged by retailers for goods or services, potentially to attract more customers or clear inventory.