Which of the Following Refers to a Behavioral Segmentation Variable

question 120

Multiple Choice

Which of the following refers to a behavioral segmentation variable that involves segmenting markets into nonusers, ex-users, potential users, first-time users, and regular users of a product?

• A) user status
• B) usage rates
• C) gender status
• D) income status
• E) loyalty status

---

Definitions:

Acetylcholine

A neurotransmitter in the nervous system that plays an important role in muscle contraction and cognitive functions.

Effector Cells

Cells that perform a response in the body after receiving a signal, such as T-cells and B-cells in the immune system attacking pathogens.

Parasympathetic Innervation

A component of the autonomic nervous system responsible for stimulating "rest-and-digest" activities in the body.

Pelvic Splanchnic Nerves

Nervous system fibers that originate from the sacral spinal nerves, innervating the pelvic organs.