Which of the Following Is True About Multivariable Segmentation Systems

question 49

Multiple Choice

Which of the following is true about multivariable segmentation systems?

• A) Marketers using multiple segmentation bases tend to ignore smaller markets.
• B) Marketers often use multiple segmentation bases to control inflation.
• C) Multiple segmentation rarely involves the use of demographic data.
• D) Multiple segmentation is ineffective in large markets.
• E) Multiple segmentation bases help identify smaller, better-defined target groups.

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Definitions:

Corporate Form

A legal entity structure for businesses, distinguishing the business as a separate entity from its owners.

Collateral

Represents an asset that a borrower offers to a lender as security for a loan, which can be seized if the loan is not repaid.

National Exchange

A nationwide, regulated market for the trading of securities, such as the New York Stock Exchange (NYSE) or the National Association of Securities Dealers Automated Quotations (NASDAQ).

TSX

The Toronto Stock Exchange, a major stock exchange in Canada where various securities are traded.