A(n) ________ Consists of a Set of Buyers Who Share

question 47

Multiple Choice

A(n) ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve.

• A) marketing channel
• B) citizen-action group
• C) distribution channel
• D) target market
• E) customer franchise

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Definitions:

Web 3.0

The third generation of the World Wide Web, characterized by web technologies and applications that incorporate concepts like decentralization, blockchain technologies, and semantic web.

Web 2.0

A loose collection of information technologies and applications, plus the websites that use them.

Interactive

Involving communication or direct involvement from two or more parties, especially in the context of digital platforms.

Social Media Management

The process of creating, scheduling, analyzing, and engaging with content posted on social media platforms.