When a Company Customizes Its Merchandise Store by Store to Meet

question 66

Multiple Choice

When a company customizes its merchandise store by store to meet shopper needs, it is practicing ________.

• A) niche marketing
• B) mass marketing
• C) local marketing
• D) segmented marketing
• E) trigger-based marketing

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Definitions:

Democratic Procedures

Processes that are based on the principles of democracy, allowing for equal participation and vote in decision-making by all stakeholders.

Union Members

Individuals who are part of a labor union, an organization that represents workers in negotiations with employers over wages, benefits, and working conditions.

Union Certification

The authorized recognition by a governmental authority that a labor union represents the workers in bargaining with their employer.

Authorization Cards

Documents signed by employees to indicate their support for a union to become their representative for collective bargaining purposes.