Geographic Segmentation Divides the Market into Segments Based on Variables

question 125

True/False

Geographic segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

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Definitions:

Time Horizon

The length of time over which an investment, project, or strategy is planned or expected to occur or be effective.

Workforce Planning

The process of analyzing an organization's future workforce needs and determining the necessary actions to meet those needs, including hiring, training, and restructuring.

Human Capital

Refers to the economic value of a worker's experience and skills, including factors like education, training, intelligence, skills, health, and other things employers value such as loyalty and punctuality.

Designated Group

Specific categories of individuals identified for preferential treatment or consideration based on various criteria such as race, gender, or disability.