What Is One of the Goals of the Sender When

question 6

Multiple Choice

What is one of the goals of the sender when thinking about how an audience might respond to the message?

• A)That the receiver will provide verbal feedback
• B)That the receiver will be able to encode the message
• C)That the message can be transmitted through several channels
• D)That technology will be used to improve the downward communication process
• E)That the receiver will be motivated to respond

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Definitions:

Mere-Exposure Effect

A mental effect in which individuals naturally favor items or concepts they recognize due to their familiarity.

Halo Effect

A cognitive bias where the perception of one positive trait in an individual leads to the assumption of other positive traits or abilities.

Self-Serving Bias

A cognitive bias that involves attributing positive events to one's own character but attributing negative events to external factors.

Halo Effect

A mental shortcut where the general perception of an individual, corporation, brand, or product shapes the observer's emotions and opinions regarding that entity's attributes or qualities.