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Ross Stuart is a purchasing manager in a Texas-based manufacturing company. He sources most of the raw materials needed by his company from Kramer Corp. However, Ross is unhappy with Kramer's prices. Additionally, he thinks that the quality of the raw materials supplied by Kramer is sub-standard. Which of the following stages in the business buying process is Ross' company currently in?
Business
A business or corporate body involved in trade, manufacturing, or professional services.
Virtue Ethics
Virtue ethics focuses on the moral character of an individual as the key element of ethical thinking, rather than rules about the acts themselves or their consequences.
Consequences
The results or outcomes that naturally follow from a specific action or set of conditions, often used in the context of cause-and-effect relationships.
Actions
Steps or measures taken to achieve a goal, execute a plan, or respond to events.
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