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In the beginning of the buying process, Timothy Perry, a product development manager, noticed that the raw materials that were being procured from his company's regular supplier were of poor quality. Consequently, he decided to change the existing supplier as a remedial measure. The stage of the buying process in which Timothy identified the quality breach represents the ________ stage.
Political Clout
The power or influence that a person or organization has within political contexts, often used to achieve specific goals or outcomes.
Insight
The capacity to gain an accurate and deep intuitive understanding of a person, situation, or problem.
KFC in China
Refers to the successful expansion and adaptation of the Kentucky Fried Chicken (KFC) brand within the Chinese market, showcasing a model of international business strategy.
Differentiating
The process of making a product or service stand out from its competitors by emphasizing unique features or values.
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