Many Companies Use Several Ethnically Specific Themes in Their Mainstream

question 7

Multiple Choice

Many companies use several ethnically specific themes in their mainstream marketing strategy. This is because several marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________.

• A) cross-cultural marketing
• B) buzz marketing
• C) social media marketing
• D) ambush marketing
• E) ethical marketing

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Definitions:

Mental Disorders

A wide range of conditions that affect mood, thinking, and behavior, often leading to distress or difficulty in functioning in daily life.