When Customers Have a Low Involvement in a Purchase but Perceive

question 5

Multiple Choice

When customers have a low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.

• A) complex buying behavior
• B) dissonance-reducing buying behavior
• C) habitual buying behavior
• D) variety-seeking buying behavior
• E) consumer ethnocentrism

---

Definitions:

Case studies

Research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.

Naturalistic observation

An examination method where people are observed in their natural habitat without any control or influence from the person conducting the research.

Rare events

Occurrences that happen infrequently or have a very low probability of taking place, often of significant interest in statistical analysis and study.

Content analysis

A research method used to systematically analyze the content of communication media through coding and identifying patterns or themes.