Mark Has Long Supported a Particular Brand of Footwear and Has

question 10

Multiple Choice

Mark has long supported a particular brand of footwear and has always bought that brand of footwear. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________.

• A) selective distortion
• B) cognitive dissonance
• C) selective retention
• D) selective attention
• E) consumer ethnocentrism

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Definitions:

Transaction

A process of buying or selling goods or services, or any exchange of value between two or more parties.

Batch Processing

A method of processing data where a group of transactions is gathered over a period and processed together at once.

Completeness

The attribute of being whole or perfect, with no missing parts or elements.