Many Companies Use Several Ethnically Specific Themes in Their Mainstream

question 7

Multiple Choice

Many companies use several ethnically specific themes in their mainstream marketing strategy. This is because several marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________.

• A) cross-cultural marketing
• B) buzz marketing
• C) social media marketing
• D) ambush marketing
• E) ethical marketing

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Definitions:

Metamemory

An individual's knowledge and awareness of their own memory capabilities and strategies.

Preconventional Level

The first level of Kohlberg's stages of moral development, where behavior is governed by the consequences of the action and compliance with rules to avoid punishment or gain rewards.

Moral Reasoning

The process of determining what is right or wrong in a specific situation, based on ethical principles, values, and beliefs.

Lawrence Kohlberg

A psychologist known for his theory of moral development, which outlines how ethical reasoning and morality evolve throughout different stages of human life.