________ Are Ambassadors Who Share Their Passion for a Company's

question 130

Multiple Choice

________ are ambassadors who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.

• A) Leading adopters
• B) Brand evangelists
• C) Surrogate consumers
• D) Market mavens
• E) Innovators

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Definitions:

Species-specific Defense Response

Innate protective behaviors particular to certain species that are elicited in the presence of threats.

Environmental Danger

Any threat or harmful event that arises from the surrounding environment, potentially causing damage or harm to organisms.

Bolles

Robert C. Bolles was a psychologist known for his work on learning, avoidance behavior, and the theory of species-specific defense reactions (SSDRs).

Behavior Systems Approach

An approach in psychology that studies behavior as part of a functional system, including its adaptive purposes and evolutionary history.