What Is the Most Important Consumer Buying Organization in Society

question 60

Multiple Choice

What is the most important consumer buying organization in society?

• A) family
• B) social class
• C) membership group
• D) subculture
• E) reference group

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Definitions:

Individualist-Collectivist

This term refers to a dimension of culture that contrasts the preference for behavior that prioritizes self-interest versus group interests.

Uncertainty Avoidance

The degree to which people are able to deal with the unexpected and how they cope with uncertainty in unstructured environments.

Power Distance

The extent to which people in different societies accept the way power is distributed.

Hofstede's Dimensions

A framework for understanding and comparing national cultures across six dimensions: power distance, individualism vs. collectivism, masculinity vs. femininity, uncertainty avoidance, long-term orientation, and indulgence vs. restraint.