________ Means That Consumers Are Likely to Remember Good Points

question 96

Multiple Choice

________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

• A) Selective attention
• B) Selective retention
• C) Cognitive dissonance
• D) Selective distortion
• E) Cognitive bias

Understand the difference between a decrease in quantity demanded and a decrease in demand.

Recognize how changes in consumer tastes affect market demand.

Identify the effects of price changes on quantity demanded.

Comprehend the effect of external factors on shifts in demand curves.

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Definitions:

Secondary Appraisal

The process of evaluating one's options and determining how to cope with a potential stressor after initially appraising its potential threat.

General Arousal

A physiological and psychological state of being awake or reactive to stimuli, encompassing both physical and emotional components.

Background Emotions

The underlying, often unconscious emotional states that influence individuals' perceptions and behaviors.

Primary Emotions

Basic emotions that are hard-wired into the human brain, universally experienced and recognized across cultures, such as joy, anger, fear, and sadness.