When Consumers Are Highly Involved with an Expensive, Infrequent, or Risky

question 45

Multiple Choice

When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit ________.

• A) habitual buying behavior
• B) complex buying behavior
• C) impulse buying behavior
• D) dissonance-reducing buying behavior
• E) consumer capitalism

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Definitions:

Arachnophobia

A specific phobia involving intense fear of spiders.

Claustrophobia

An anxiety disorder characterized by an irrational fear of being in enclosed or narrow spaces.

Psychosomatic

Pertaining to or involving both mind and body; usually refers to physical illnesses or symptoms that are influenced by emotional or mental factors.

Somatic

Relating to or affecting the body, especially as distinct from the mind or emotions.