When Customers Have a Low Involvement in a Purchase but Perceive

question 5

Multiple Choice

When customers have a low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.

• A) complex buying behavior
• B) dissonance-reducing buying behavior
• C) habitual buying behavior
• D) variety-seeking buying behavior
• E) consumer ethnocentrism

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Definitions:

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